My role is to bridge the gap between engineers and end users — translating complexity into clarity. Whether it's software or systems, I provide structured, accessible documentation that empowers users and supports client goals
By analyzing trends, monitoring performance, and coordinating cross-functional efforts, my goal is to turn a brand into a lasting asset that resonates with both customers and stakeholders.
IT & Tech
Building a brand from the ground up is more than crafting a logo or choosing a color palette — it's about defining a story, a purpose, and a promise. At its core, this process begins with clarity: Who are we? What do we stand for? Who do we serve, and why does it matter? From these foundational questions, the brand I have built emerges not just as a visual identity but as a strong presence. Every element is intentionally designed to communicate values, evoke trust, and foster connection. It's a long-term vision powered by authenticity, consistency, and relevance. The goal isn’t just to get noticed — it’s to be remembered, respected, and believed. This is my thinking behind building a brand from scratch: creating something real, resonant, and built to last.
Being part of a dedicated, innovative team of specialists motivates me to drive brand presence and evolve my skills and knowledge - iccs.co.za
Enterprise Data Experts - UK - terahelix.io
The consultancy productizes data modelling frameworks in order to redefine disparate design architectures where procedural and analytical deficiencies within software and data applications create dysfunctional inter-operability ontologies. Project: website
I learnt a lot about the subject matter which prepared me to level up and tackle complex technological concepts
Cloud Service Partner - UK - futurematrix.co.uk
Specialists in cloud service frameworks. Project: website and written content for G-Cloud 13 application. Copywriting for documentation - tender bids
Learning the UK tendering process and being mentored by seasoned professionals was a milestone in my career
E-Commerce
Oswald & Grey
Start-Up Fragrance House - UK -oswaldandgrey.co.uk
An agency commissioned me to develop the brand on Shopify from ideation through launch. I developed the brand story, named the products, and produced social media captions in tandem with the product and design teams. Assigned tasks included taking charge of the email campaign, both on Shopify and Klaviyo. My contribution included photography (background image).
I was granted the privilege of building the brand, naming its products and producing its content from ideation to launch
Education
I have always felt passionately about education and was delighted to have been engaged as a contributor across the spectrum - twinkl.co.uk
Adult Upskilling & Education - US
Educational Publisher - UK
Adult Upskilling & Education - US
Industry
Working with SCS gave me a new sector in which to gain knowledge and broaden my skills base - sterlingcs.co.za
Agricultural, Water Purification & Mining Resource Solutions - ZA
Medical
Building an extensive site with a procurement and ecommerce platform, overseeing site maintenance has been a highlight in my career
Being invited to contribute to campaigns for top brands was both exciting and educational
Part of the Journey
A showcase of favourites that align with personal interests - presentations, websites
Estate Agency
Tasked to contribute to agency's investment portfolio for both local and international investors
Therapeutic Techniques & Wellness
E-book for salon specialising in natural therapies
