Select Work
One Consistent Approach
Three Briefs. Three Different Problems.
Case Study
About this sample
An established enterprise SaaS company operating across an array of managed services and advisory had developed a new GRC platform:- a first-to-market product with no existing audience, no search presence, and no established category position. The platform needed to enter a crowded, sophisticated market where buyers are cautious, buying cycles are generally long, and credibility is everything.
The immediate challenge had more to do with building trust than sparking awareness. In the GRC space, enterprise buyers bypass generic software marketing.
Campaign Messaging Framework
About this sample
This framework was developed at the outset of the enterprise GRC platform launch engagement. It served as the strategic reference document for all campaign assets: whitepapers, email sequences, LinkedIn content, scripts, landing page copy, and FAQ documentation. The full framework includes additional sections covering objection handling by persona, competitive displacement messaging, and post-launch adoption communication sequencing.
Course & Learning Design
About this sample
Content Development
Practitioner-grade writing, not textbook summaries. Frameworks, tools, worked examples, conceptual industry-appropriate language
The gap between current and target behaviour. Change required.
Curriculum Architecture
Session structure, module sequence, cognitive load mapping, and the connective logic between topics.
Contact
📧 Direct email: nclim01@gmail.com
💼 LinkedIn: www.linkedin.com/in/natasha-lima-marketing-content-web-operations-project-management
🌍 Location: South Africa
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